Sonic The Hedgehog for and Xbox 360 will be developed under the direction of Yuji Naka, award-winning developer known for creating the hugely successful SEGA franchise. With an innovative combination of art, physics and game design, SEGA and Mr. Naka expect to create the most intense sensation of speed ever experienced in videogames. Sonic The Hedgehog for next-gen is expected to ship in conjunction with the character`s 15th anniversary in 2006.

Sonic and his friends are among the most recognizable icons in video games. Since his birth 14 years ago, Sonic The Hedgehog has spanned several generations of video game systems, appearing in over 30 games that have sold more than 38 million units of software. Consistently a top-selling franchise, Sonic The Hedgehog continues to be a popular icon worldwide in 2005 and one of the most recognized and celebrated video game characters of all time. SEGA has decided not to announce product, or release details at this time.

• 15 years in the making. After his 1991 debut, universal video game icon Sonic returns to his high-velocity roots to create a new dimension of entertainment.
• Speed Redefined: Utilizing next-gen technologies, light bloom, and environmental motion-blur effects, Sonic`s breakneck speed and dazzling world come to life.
• Amigos and enemies:Sonic is joined by friends and foes from the franchise history, as well as a new character, Silver, whose supernatural powers will wreak mayhem on Sonics plans!
• Realistic World: Using a next-generation physics engine, Sonics moves, attacks and environment interaction respond realistically to opposing forces. The dynamic environments have been specifically created to promote Sonic`s sense of speed while delivering a great sense of scale.
• Two different types of stages:Town stages where Sonic will be able explore vast environments and play various sub-mis